We design our strategies focusing first
to find out what customers needs

Second, we take care that products offered meet the customer needs.

Our most important goal when developing marketing strategies is the customer satisfaction as much as possible. But this does not mean that we forget the basic objectives; if you want to survive and grow, it is necessary obtain profits. What we want to achieve is the right balance between commitments to customer satisfaction and the development of the company.

Marketing is a team effort involving everyone in the organization. Think about a sport business—a local Soccer Team, for example. It’s easy to see how the Coach decides what players will play to show is involved in marketing: he selects the players to give better play. It’s even easier to see how the person who puts ads in the newspaper works in marketing: he or she is in charge of advertising—making people aware of the team quality and getting them to buy tickets to the game. But what about the player or the ticket seller and the referee or the person behind the counter who gets the popcorn and sodas? What about the stadium personal to keep the areas clean? Are they marketing the business? Absolutely: the purpose of every job in the Soccer Club is satisfying fans (customers) needs, and as we’ve seen, identifying and satisfying customer needs is what marketing is all about.

Third, engage the whole company in efforts
to satisfy customers

We will work to ensure the success of any marketing project through training all involved employees, whom will receive the motivation and skills that enable them to properly carry out their daily activities and get the established goals.